BOYO – EST. Clovelly, 2025.

BOYO is the third born of Aussie wife and Welsh husband. The name is a nod to Welsh slang for young boy or mate, and the Aussie habit of throwing an “o” on everything.

We started BOYO because we felt the gap firsthand, we wanted our boys to look good and feel good, but the options were so limited. Getting them out of their sports kit and into something everyone’s happy with shouldn’t be so hard.

We’re all about elevated kit for every day. Whether they’re on the field, at a fancy restaurant for mums birthday or kicking back with mates, BOYO fits the moment. 

BOYO’s mission is simple: premium quality, easy-care, elevated basics that boys actually want to wear, all designed here in Australia.